Research Study: USA Casino

An example of increased sales and revenue


A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances used to enhance the slot machine gaming experience for patrons in a Las Vegas Casino. Different aromas were diffused in different areas of the casino to establish the results over a period of time in regards to the increase in slot machine usage.


The research concluded the with the use of aromas gambling revenue increased between 33-54% over the time of the study with a noted weekly average of 45%.

45% Increase in Gaming Revenue

This research was sourced from:
This example was sourced from research carried out by Hirsch, A. R. (1995). Effects of ambient odors on slot-machine usage in a Las Vegas casino. Psychology & Marketing, 12(7), 585-595

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