Research Study: Increased Sales of Nike Shoes

An example of increased sales and spending behavior

Study

The Smell and Taste Institute carried out research in NIKE stores that were effectively scented with the aim of trying to create a more pleasant and relaxing environment. In the test group a floral fragrance was diffused throughout the store and in the control group no fragrance was diffused. Customers were asked a series of questions relating to the product quality, cost and their interest in the products.

Results

It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

  • 84% of customers were more likely to make a purchase in the scented store
  • Customers were willing to spend 10-20% more on the same item

     

     

This research was sourced from:
Dr Alan Hirsch, Director of The Smell and Taste Foundation, International Journal of Marketing Studies. 1990

Up to
0
% more
Interested Customers
+
0
%
Perceived Product Value

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