Research Study: Scented Samsung Store

An example of increased dwell time within a scented Samsung store.


An independent study was carried out within a scented vs a non-scented Samsung store to show the impact of scent upon shoppers as they moved throughout the store.


The independent study showed shoppers in a scented Samsung store visited on average three times more product categories and underestimated the time they spent in the store by 26%.

Dwell Time

This result was taken from an independent study by the Smell and Taste Institute.

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