What is Scent Marketing?

Scent marketing is the act of engaging your clientele through the subtle presentation of aromatic elements in the environment to specifically target their sense of smell. The act involves diffusing specifically targeted fragrances into a space with the aim of improving customer satisfaction, increasing purchasing behaviour, dwell time and building brand awareness.

So.. How Does it Work?

It’s actually quite scientific. Our sense of smell is closely tied to those areas of the brain which are primarily concerned with the associations between memory and emotion. In fact, scientific research has proven that our sense of smell is one of the most powerful emotional triggers. Memories associated with a particular olfactory experience tend to be stronger than those without, and the recognition of a distinct scent can immediately call up strong images of the place where that scent was first encountered.

Increased Revenue

“Purchases increased by 20% when exposed to olfactory stimulus.”Eric Spangenberg, Washington State University

Repeat Clientele

“47% of people would return to a business because of its fragrance” – Or Pui Yu,
2016 Coventry University, London

Increase Brand Awareness

Scent can increase brand awareness and recognition as we recall smell 6-7 times more then what we see or hear.

Improved Experience

Studies have shown that 91% of respondents said that a fragrance affected their evaluation of an experience.

Discover more…

Download the latest information and case studies on the wonderful world of scenting…

What the research says?

  • Eric Spangenberg - Washington State University

    Eric Spangenberg discovered that a patrons overall purchases increased by 20% when exposed to an olfactory stimulus.

  • Lieve Doucé 2013 - Hasselt University

    A Belgium study showed that a Scented bookstore had an increase in gross sales of 5.07% when a chocolate scent was diffused throughout the store.

  • Dr David Stewart - Oils and Allopathy, 2013

    Synthetic Oils lack the subtle energies… and the therapeutic properties necessary for Aromatherapy applications.

  • Mark A.A.M Leenders, 2016 - RMIT University Melbourne

    “Scent has a significant positive effect on shopper’s store evaluations, time spent in store and store level sales.”

  • Takasago Corporation - Tokyo, Japan

    “54% fewer errors when employees could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.”

  • Redd WH - Memorial Sloan-Kettering Cancer Center, New York, USA

    “Administration of fragrance was associated with 63% less anxiety than that of the control group.”

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Decreased Waiting Time

Speak with a “Scent Scientist”

Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.

What is Aromatherapy?

Aromatherapy is the scientific process of engaging the subliminal emotions invested deep within our thoughts and decisions. By connecting on such a level, we can extract the particular emotions out of consumers or employees that are in line with our business goals. This may be to increase employee focus, increase spending behaviour, increase dwell time or increase memory retention just to name a few outcomes.

“Aromatherapy is now being verified and refined by modern studies”
Oils and Allopathy, Dr David Stewart, 2016

Why Essential Oils?

Essential oils are composed of a completely natural compounds that are sourced from pure plant extracts. Essential oils are obtained through the distillation of the naturally sourced compound.

“Synthetic Oils lack the subtle energies… and the therapeutic properties necessary for Aromatherapy applications”
Dr David Stewart

Speak with a “Scent Scientist”

Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.

CASE STUDIES & RESEARCH

Explore Case Studies and Research
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Research Study: 54% Less Typing Errors

Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.

Research Study: Night Club

he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.

Case Study: Dental Practice

“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”

 

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Satisfaction
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Increased Revenue

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Increased Revenue

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Increased Revenue

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Increased Revenue

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Dwell Time

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Decreased Waiting Times

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Reduced Anxiety

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Reduced Typing Errors

Research Study: 54% Less Typing Errors

Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.

Night Club

Research Study: Night Club

he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.

Dental Practice

Case Study: Dental Practice

“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”

 

Repeat Clientele

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Increase Perceived Value

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Discover more…

Download the latest information and case studies on the wonderful world of scenting…