Scenting for: Theatres & Cinemas

Smell, being our most powerful and influential sense, is directly linked to emotions which can stimulate different moods and create memorable experiences. Personal experiences are crucial in increasing patron retention rates. It is imperative to entice consumers into cinemas and live theatre productions while competing with the rapidly growing online streaming services.

“The presence of a scent can positively influence moviegoer evaluations of a movie theatre”

Prof. Jose M C Verissimo

Increase Repeat Clientele

47% of people would return to a business due to its fragrance.

Increase Spending Behaviour

Eric Spangenberg discovered that a customers overall purchases increased by 20% when exposed to an olfactory stimulus.

Increase Appetite

Studies have shown that the right fragrances can increase a customers appetite by up to 300%

Improved Experience

A study in Portugal by Prof. Jose M C Verissimo showed that patrons were positively influenced by scent when evaluating the quality of a production, spending on concession products and intention to return to a theatre.

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Recomended Fragrance Notes & Scientific Results

Scent Central provides cutting edge solutions backed by the tailored research behind our range of exclusive essential oil fragrances as well as the scientific benefits that can be expected for your business.

All fragrances are made from naturally sourced essential oils and are non-allergenic

FOOD LIKE Coffee, Honey, Vanilla

HERBEL - Rosemary, Lavender, Juniper

MINT - Peppermint, Spearmint

SHARP CITRUS Lemon, Lime, Orange

TROPICAL FRUITY Coconut, Guava, Peach

FRESH FRUITY Apple, Pear

Recomended Fragrance Notes

Exclusive Essential Oils

Click through our recommended fragrance notes

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Natural Essential Oils

Discover how essential oils can help…

Study by Prof. Jose MC Verissimo

A study in Portugal by Prof. Jose M C Verissimo showed that patrons were positively influenced by scent when evaluating the quality of a production, spending on concession products and intention to return to a theatre. Through this study it was noteworthy that audiences in scented cinemas & theatres considered prices to be significantly cheaper than those in unscented environments. Overall Prof Verissimo found that scent can create positive and memorable associations with a theatres environment or the quality of a production.

Why Essential Oils?

Pure essential oil based fragrances are produced from pure plant extracts to enhance psychological and physical well-being. Unlike synthetic based fragrances, our oils are far more effective at influencing the subconscious and emotional decision making. Our fragrances do not contain proteins, polypeptides or amino acids meaning our essential oil fragrances are non-allergenic.

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Essential Oils

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CASE STUDIES & RESEARCH

Explore Case Studies and Research
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Research Study: Night Club

he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Satisfaction
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Increased Revenue

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Increased Revenue

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Increased Revenue

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Dwell Time

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Decreased Waiting Times

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Night Club

Research Study: Night Club

he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.

Repeat Clientele

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Discover more…

Download the latest information and case studies on the wonderful world of scenting…