Shopping Centres

Shopping Centres

Personal experiences are crucial in increasing customer retention rates and spending behaviours within a mall. For shopping centre operators it is imperative to entice consumers into their centre while competing with the rapidly growing online platforms. It is simply about enhancing the overall consumer experience to encourage repeat visitors keeping tenants within your centre trading and operating effectively.

Our essential oil fragrances are non-allergenic.

Increase Spending Behaviour

Eric Spangenberg discovered that a customers overall purchases increased by 20% when exposed to an olfactory stimulus.

Anti-Bacterial

The anti-bacteria and disinfectant properties of our fragrances (particularly our air sanitiser) can kill most airborne bacteria and viruses.

Increase Dwell Time

A study found that dwell time increased by 26%.

Improved Experience

Studies have shown that 91% of respondents said that a fragrance affected their evaluation of an experience.

Discover more…

Download the latest information and case studies on the wonderful world of scenting…

Recomended Fragrance Notes & Scientific Results

Scent Central provides cutting edge solutions backed by the tailored research behind our range of exclusive essential oil fragrances as well as the scientific benefits that can be expected for your business.

All fragrances are made from naturally sourced essential oils and are non-allergenic

Woody Notes - Sandalwood, Pine

MINT - Peppermint, Spearmint

SOFT ORIENTEL Patchouli, Hazelnut, Musk

FOOD LIKE Coffee, Honey, Vanilla

HERBEL - Rosemary, Lavender, Juniper

SHARP CITRUS Lemon, Lime, Orange

FRESH FRUITY Apple, Pear

Recomended Fragrance Notes

Exclusive Essential Oils

Click through our recommended fragrance notes

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Natural Essential Oils

Discover how natural essential oils can help……

So.. How does it work?

Scent marketing and aromatherapy can be defined as the engagement of a consumer’s senses to affect their perceptions, judement and behaviour. Specifically tailored Sensory cues can enhance impulse purchases by stimulate the “buying mood” of consumers. One group of neuro-scientist found that 85-95% of consumer decisions occur at the emotional or subconscious level. This indicates that traditional visual and audial marketing techniques fail to influence consumers on an emotional level.

Why Essential Oils

Pure essential oil based fragrances are produced from pure plant extracts to enhance psychological and physical well-being. Unlike synthetic based fragrances, our oils are far more effective at influencing the subconscious and emotional decision making. Our fragrances do not contain proteins, polypeptides or amino acids meaning our essential oil fragrances are non-allergenic.

Lifetime Support

Fully Serviced

Essential Oils

Speak with a “Scent Scientist”

Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.

CASE STUDIES & RESEARCH

Explore Case Studies and Research

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Increased Revenue

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Satisfaction
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Increased Revenue

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Increased Revenue

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Dwell Time

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Repeat Clientele

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Increase Perceived Value

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Discover more…

Download the latest information and case studies on the wonderful world of scenting…