Retail Stores, Showrooms, Supermarkets

In store experiences can make or break a brand while exceptional experiences can lead to an enhanced brand image and consumer retention. For retailers it is crucial to entice consumers into their store while competing with the rapidly growing online platforms. To enhance the overall consumer experience, the use of aromatherapy and scent branding can be integrated to create a signature fragrance that consumers associate with your brand.

Our essential oil fragrances are non-allergenic.

Increase Spending Behaviour

Eric Spangenberg discovered that a customers overall purchases increased by 20% when exposed to an olfactory stimulus.

Anti-Bacterial

The anti-bacteria and disinfectant properties of our fragrances (particularly our air sanitiser) can kill most airborne bacteria and viruses.

Increase Perceived Value

A study by the Smell and Taste Institute with a pair of Nike shoes showed that customers were willing to spend around 10-20% more

Dwell Time

An independent study showed shoppers in a scented Samsung spent 26% more time in the store.

Discover more…

Download the latest information and case studies on the wonderful world of scenting…

Recomended Fragrance Notes & Scientific Results

Scent Central provides cutting edge solutions backed by the tailored research behind our range of exclusive essential oil fragrances as well as the scientific benefits that can be expected for your business.

All fragrances are made from naturally sourced essential oils and are non-allergenic

FLORAL ORIENTEL Jasmine, Ylang Ylang, Lavender

SOFT ORIENTEL Patchouli, Hazelnut, Musk

ORIENTEL Almound, Cinnamon, Nutmeg

HERBEL - Rosemary, Lavender, Juniper

MINT - Peppermint, Spearmint

SHARP CITRUS Lemon, Lime, Orange

Recomended Fragrance Notes

Exclusive Essential Oils

Click through our recommended fragrance notes

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Natural Essential Oils

Discover how natural essential oils can help……

Increase the Value of Products

Within a scented environment customers can perceive products to be of a higher value and of greater quality.
**A study by the Smell and Taste Institute with a pair of Nike shoes reported that 84% of customers were more likely to buy the sneakers in a scented store. They were also willing to spend around 10-20% more for the same product.

So.. How does it work?

Scent marketing can be defined as the engagement of a consumer’s senses to affect their perceptions, judgement and behaviour. Specifically tailored sensory cues can enhance impulse purchases by stimulating the “buying mood” of consumers. One group of neuroscientist found that 85-95% of consumer decisions occur at the emotional or subconscious level. This indicates that traditional visual and audial marketing techniques fail to influence consumers on an emotional level.

Lifetime Support

Fully Serviced

Essential Oils

Speak with a “Scent Scientist”

Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.

CASE STUDIES & RESEARCH

Explore Case Studies and Research

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Dwell Time

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Increased Revenue

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Repeat Clientele

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Decreased Waiting Times

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Increased Revenue

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Increase Perceived Value

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Increased Revenue

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Satisfaction
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Discover more…

Download the latest information and case studies on the wonderful world of scenting…