Hotels & Accommodation

Resorts, Hotels, B&B, Boutique Hotels

Scent Marketing, or defining your brand through aromatic elements, helps many hotel brands to relate to guests in a much deeper and notable way that is far greater than traditional visual marketing techniques. Scent branding is heavily linked to influencing guests emotions, moods and reinforcing positive brand associations.

Increased Revenue

“Purchases increased by 20% when exposed to olfactory stimulus.”Eric Spangenberg, Washington State University

Repeat Clientele

“47% of people would return to a business because of its fragrance” – Or Pui Yu,
2016 Coventry University, London

Increase Brand Recognition

A study by the Rockefeller University found that we recall smells 6-7 times more then what we see or hear.

Improved Experience

Studies have shown that 91% of respondents said that a fragrance affected their evaluation of an experience.

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Download the latest information and case studies on the wonderful world of scenting…

Recomended Fragrance Notes & Scientific Results

Scent Central provides cutting edge solutions backed by the tailored research behind our range of exclusive essential oil fragrances as well as the scientific benefits that can be expected for your business.

SOFT ORIENTEL Patchouli, Hazelnut, Musk

Woody Notes - Sandalwood, Pine

ORIENTEL Almound, Cinnamon, Nutmeg

FLORAL ORIENTEL Jasmine, Ylang Ylang, Lavender

FLORAL Lilly, Rose, Neroli

FOOD LIKE Coffee, Honey, Vanilla

Recomended Fragrance Notes

Exclusive Essential Oils

Click through our recommended fragrance notes

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Speak with a “Scent Scientist”

Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.

Using scent to inspire guest connection & brand recognition

It’s actually quite scientific. Our sense of smell is closely tied to those areas of the brain which are primarily concerned with the associations between memory and emotion. In fact, scientific research has proven that our sense of smell is one of the most powerful emotional triggers for emotive decision making, memories, moral and moods. Through these emotive triggers we can use the a signature fragrance unique to your hotel to increase repeat clientele, drive positive evaluations and create a luxurious experience.

Scent memories are ingrained in our minds and provide a powerful tool to build emotional loyalty with your hotel guests. It has been proven that after 3 months a person can recall a smell with 65% accuracy in contrast to only 50% of what they may see visually. This emotional memory can be used to bring positive feelings of happiness, relaxation and comfort that leaves a continued lasting impression.

A signature fragrance

We can help you to create a signature essential oil fragrance that your guests will identify with your hotel experience. In addition to creating a scent logo for your brand many of our clients choose to gift or sell the fragrance to hotel guests in the form of a candle. This allows your guest to take a bit of their holiday and hotel experience home to remember.

Lifetime Support

Fully Serviced

Essential Oils

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Download the latest information and case studies on the wonderful world of scenting…

CASE STUDIES & RESEARCH

Explore Case Studies and Research
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Research Study: Scent & Memory Retention

A study by the Rockfeller University found that we recall smell 6-7 times more then what we see or hear.

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Satisfaction
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Memory Retention
Research Study: Scent & Memory Retention

A study by the Rockfeller University found that we recall smell 6-7 times more then what we see or hear.

Repeat Clientele

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Reduced Anxiety

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Discover more…

Download the latest information and case studies on the wonderful world of scenting…