One group of neuroscientists’ found that 85-95% of decisions occur at the emotional or subconscious level.
Scent researcher, Eric Spangenberg discovered that a consumers overall purchased increased by 20% when exposed to an olfactory stimulus.
“Scent has a significant positive effect on shopper’s store evaluations, time spent in store and store level sales.”
Mark A.A.M Leenders et al. 2016
RMIT University Melbourne
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